About Us
The Little Seed, a children’s specialty boutique carrying eco-friendly
and organic products, opens its doors in the hip, urban enclave of Larchmont
Village at 219 Larchmont Blvd. Co-founded by new mothers Soleil Moon Frye, Paige Goldberg
Tolmach and Beth Birkett, the goal was to create a one-stop shop for parents
seeking products from skincare to bedding to toys that are made with organic
or eco-friendly materials – healthy for babies and healthy for the planet… because
it’s never too early to sow the seeds of care and responsibility.
“After spending months on the web researching and buying non-toxic and
organic products that wouldn’t irritate our babies’ skin, we realized
that the search to find these items was shockingly difficult” says Paige Goldberg
Tolmach, who also co-founded Swoon Candles. Adds Soleil Moon Frye, actor/writer/director: “ We
wanted to create a physical space – and an accompanying website – where
parents had the option to purchase stylish organic and eco products exclusively.”
Beth Birkett, fashion designer, said: “That one-stop shop option hasn’t
existed until now. The Little Seed is that option.”
Apart from its beautiful, spacious retail area measuring over 2,200 square feet,
The Little Seed will also provide a diaper changing station, a discreet nursing
lounge as well as an arts & crafts area for the littlest shoppers. Because
The Little Seed is committed to providing parents with succinct information on
improving the health of their children and the planet, they will also offer creative
classes for kids and educational seminars for parents. And since the education
starts here, the entire store environment will be safe and non-toxic – from
the no V.O.C. paint on the walls to the recycled shopping bags.